[PURE PRESSED]
Pure Pressed is a conceptual beauty brand built around water-free care products. Originally developed from a fictional brief for The Big Agency Tasting event, the project was later expanded beyond the initial task into a broader identity system with a more international point of view.
ROLE
services:
BRANDING,
LOGO DESIGN,
CATEGORY:
BEAUTY
PROJECT YEAR:
2026
[CATEGORY TENSION]
The category is often dominated by soft eco cues, vague sustainability claims, and emotionally overloaded messaging. As green communication becomes repetitive, responsibility starts to feel less like value and more like noise.
[BRAND STANCE]
Pure Pressed takes a quieter position. Instead of performative care and external moral signaling, the brand is built on reduction, clarity, and controlled restraint — treating sustainability as internal discipline rather than spectacle.If you push it, you lose it.
BRANDING
LOGO DESIGN
MO.DESIGN
[NQ_2024.09.01]
[OPEN PROJECT /// --->]
BRANDING
LOGO DESIGN
[NQ_2026.03.06]
[OPEN PROJECT /// --->]
BRAND DESIGN
LOGO DESIGN
WEB DESIGN
[AR_1900.01.01]
[OPEN PROJECT /// --->]
