[PURE PRESSED]
Pure Pressed is a conceptual beauty brand built aroundwater-free care products. Originally developed from a fictional brief for The Big Agency Tasting event, the project was later expanded beyond the initialtask into a broader identity system with a more international point of view..
ROLE
services:
BRANDING,
LOGO DESIGN,
CATEGORY:
BEAUTY
PROJECT YEAR:
2026
[CATEGORY TENSION]
The category is often dominated by soft eco cues, vaguesustainability claims, and emotionally overloaded messaging. As greencommunication becomes repetitive, responsibility starts to feel less like valueand more like noise.
[BRAND STANCE]
Pure Pressed takes a quieter position. Instead of performative care and external moral signaling, the brand is built on reduction, clarity, and controlled restraint — treating sustainability as internal discipline rather than spectacle.If you push it, you lose it.
BRANDING
LOGO DESIGN
MO.DESIGN
[NQ_2024.09.01]
[OPEN PROJECT /// --->]
BRANDING
LOGO DESIGN
[NQ_2026.03.06]
[OPEN PROJECT /// --->]
BRAND DESIGN
LOGO DESIGN
WEB DESIGN
[AR_1900.01.01]
[OPEN PROJECT /// --->]
